
Zinnia Blackthorne
After spending twelve years wrestling with corporate spreadsheets that never quite captured reality, Zinnia found herself questioning why budget forecasting felt more like fortune telling than science. She joined our Manchester team in early 2023 with a mission to bridge the gap between theoretical models and actual business needs.
Her approach focuses on understanding how real companies actually spend money, not how textbooks say they should. This perspective has helped reshape our forecasting methodology to account for the messy, unpredictable nature of genuine business operations.